What is Digital Marketing? Characteristics, Advantages and More

What is Digital Marketing? Characteristics, Advantages and More

Digital marketing is the type of marketing that uses digital media to carry out its marketing strategies. It seeks to use resources such as social networks, email marketing, websites, applications, among others, to promote a brand, product, or service on the network.

Through digital marketing services, strategic marketing is applied in conjunction with operational marketing to attract the target audience and improve sales.

Characteristics of Digital Marketing

The main characteristics of digital marketing are the following:

Advantages and Disadvantages of Digital Marketing

Digital marketing has both advantages and disadvantages for the development of a company.



Digital marketing tools

Digital marketing remains made up of a series of technological resources that help create, execute, analyze, and improve its advertising strategy. According to their functionality, we can classify the digital marketing tools in:


gather information on the impact of publications on the network. Some of the best known analytical tools are Google Analytics, Ahrefs, SEMrush.


they optimally manage repetitive tasks. The best known is Hubspot for being a pioneer in marketing. Another widely used for its easy handling is Sharpspring.

Social networks

the main thing when using systems is to manage the content and visualize the visits’ flow. For this, the most used tools are HootSuite and Buffer.

SEO positioning

useful to know the place or position of our website in the search engine results. Woorank and Übersuggest are some of the most recommended.

Email Marketing

content management tools such as Aweber and Get Response to remain used. Both are great for small to medium content. Mailchimp is also one of the most prominent.


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