The digital transformation in companies has become an essential requirement to stay afloat during the 21st century. The irruption of digitization has revolutionized all current business models to the point of generating new business trends.
Faced with this situation, companies have been forced to adapt. In place of this reason, there are a number of companies that stand out when applying digital transformation successfully .
Digital transformation is a broad process that has to be constantly updated to ensure that the knowledge, tools and systems used within the company are adequate.
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What to Update with the Digital Transformation?
There are several basic aspects that must be taken into account when launching the digital transformation. It is important to find the time and delegate tasks to company teams to make the process as efficient as possible.
The business update should take into account:
Local and Mobile Work Systems and Devices
One of the most regulating characteristics of the process are the work systems and devices, since, from the use of them, the rest of the aspects of the digital transformation come to life. Both physical office devices and corporate mobiles used by remote employees must be considered.
So that all employees can be part of the digital transformation of the company, it is necessary to provide tools that promote knowledge of the world of new technologies 100% online , this is the only way to assurance that all teams pursue the same objectives of business innovation, for example, through online and experiential learning .
Companies need to transfer their brand image to the digital environment. To do this, they must establish which communication channels are the most appropriate and, through them, enhance engagement with the community of followers and customers, who in turn will be able to publicly evaluate the company with comments and reviews.
Once companies have located all the starting points that must be updated, it is time to pay attention to how the process works.
What Steps Should Companies take?
The digital transformation in companies must be an organized process from start to finish, taking into account the following steps:
1. Make a Transformation Plan
First, a detailed plan should be established that takes into account all the changes to be implemented until they are communicated to the rest of the employees. Make sure you have input from different constituent part to take into account the needs of the entire company.
2. Integrate Digital Devices in the Company
Each business has its own way of in service on a daily basis. Those processes prior to digital transformation must integrate and rethought based on the new digital devices that will be used.
The selection of devices must respond to the needs of the company and not only to the desire to innovate. Therefore, all technological additions or changes must be aligned with business objectives.
3. Modernize the Company Culture
Digital transformation alterations both internal and external processes, as well as company culture. Adopting new customs and ways of working affects the work environment.
Everyone who works in the company must be up to date with the changes that are going to adopt and the significance that these have. Each employee should welcome the new culture and the benefits it brings to the company with open arms.
4. Offer Training to Carry out the Process
In relation to the implementation by all team members, we find one of the key points: training.
Communicating changes and sending emails is not enough, it is necessary to train all employees so that they are able to understand and carry out their functions without interfering with the digital transformation in the company.
Training must be specific and personalize, allowing employees to generate engagement and be more productive.
5. Use digital strategies that adapt to business needs
New strategies based on taking advantage of technological advantages must influence the way of thinking of all employees, so that now, they give priority to the digital alternatives that they can make use of.
Disruptive business models will continue to transform industries. Therefore, digital strategies must take into account what competitors are doing, the technological possibilities of the company and what customers expect.
6. Improve the digital customer experience
Internal renewal is important, however, a good digital transformation also takes the customer into account. You must have a unique customer service to generate more sales and value users.
One of the overall goals of the transformation should be to improve teams, processes and operations to improve customer service and provide them with effective and connected experiences that will differentiate your company from the competition.
Companies that make digital transformation work improve the performance of their teams thanks to the benefits of applied technology. Wait no more and join the digital age.
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